The Four Most Common Mistakes Business Writers Make

Hiring Mistakes and Errors

There has never, in history, been a greater demand for words. ~Thad McIlroy, The Future of Writing

Everything begins with a word. Everything you say. Everything you write. Everything you think.

Without words, there is no news, no opinion, and no connection. You can have the intention, the goodwill, the most, the greatest, but without words, no-one will know, or care. No-one will know to care. 

Words move this century. We have more word platforms than ever. We Facebook, we tweet, we blog, we e-mail, and that’s before we leave the house.

We work with reports, with proposals, with presentations. We tell people about ourselves with the words we choose. And yet, what are we telling them?

Our writing is filled with:

1. Spelling mistakes. A dessert that is rich and full becomes a desert.
2. Poor grammar. This is why this are an interesting subject.
3. Lecturing. Lots of words sewn together obliterating white space. Insofar, actually, of course, quite frankly.
4. Boring jargon. Let’s join the conversation, let’s maximise our current objectives, at the end of the day.

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An idiom is an expression that means something other than the literal meanings of its individual words.

 To 'take the cake' is an idiom. It can mean one of two things: 

1. To be especially good or outstanding.
2. To be particularly bad or objectionable.


Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

The right to information in plain language


The Consumer Protection Act in South Africa has changed business and industry. It has even made provisions for documents to be written in clear and understandable English.

In terms of the Act, consumers have nine basic rights. 

1. Right to equality in the consumer market and protection against discriminatory marketing practices.

2. Right to privacy.

3. Right of choice.

4. Right of disclosure and information (this includes the right to information in plain and understandable language).

5. Right to fair and responsible marketing.

6. Right to fair and honest dealings.

7. Right to fair, just and reasonable terms and conditions.

8. Right to fair value, good quality and safety.

9. Right to accountability of suppliers.  

Writers Write offers business writing training in plain and understandable language. Our next course runs from 22-25 July in Johannesburg and Cape Town. Email for more information.

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Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

16 words that may not mean what you think they mean

1. Comprise

To comprise is to enclose or include. Comprise is used in the active voice; therefore, “comprised of” is not correct. For example, The university comprises six colleges and nine divisions. Comprise is often confused with compose, which means to make up or be a constituent of. Compose can be used in the passive voice. The company is composed of four employees.

2. Forgo

Forgo means to do without, bypass, or abstain from. It is often confused with forego (as in “a foregone conclusion”), which means to precede. For instance, Liz was so engrossed in her book that she decided to forgo lunch and read instead.

3. Imply

Imply is often used incorrectly as a synonym for infer.To imply is to speak indirectly or suggest.You are implying that bank robbery is our only alternative. To infer is to surmise or conclude. I infer from your statement that you agree with this solution. Remember that one draws an inference.

4. Less

Less is often confused with fewer. Use less to refer to quantities that can’t be counted and fewer to refer to numbers.There were less people in the office today is incorrect, because people can be counted. Instead say: There were fewer people in the office today.

5. Literally

Literally means “in the exact meaning of the word(s),” and use of this word permits no figurative use or exaggeration. For instance, this sentence—Editing that article literally killed me—means that you died at your desk.

6. Poisonous

Poisonous—often confused with venomous—means a plant, animal, or substance capable of causing death or illness if taken into the body. Venomous means capable of injecting venom. A rattlesnake is not itself poisonous, because if you eat one it won’t poison you. A blowfish will kill you if you eat it, so it is poisonous, but not venomous.

7. Precision

In science writing, precision is how close a set of measured values are to each other. Precision is often confused with accuracy, which means how close a measured value is to the true value. Confused? As explained on, “If you are playing soccer and you always hit the left goal post instead of scoring, then you are not accurate, but you are precise!”

8. Unique

Unique means being the only one of its kind, unlike anything else. It does not mean simply “unusual” or “rare.” For example, something isn’t “very unique.” It’s just unique.

9. Averse 

Averse means opposed or having a strong disliking to something. For example: He was averse to the idea of using a new style guideAverse is often confused with adverse, which means unfavorable or harmful. Report any adverse effects from the medication to your physician

10. Bemuse 

To be bemused is to be puzzled, bewildered, or confused. I am quite bemused by your inconsistent use of the serial comma. Be careful not to confuse bemuse with amuse

11. Decimate 

Decimate is another word with a meaning that has changed over time. Historically, decimate means to reduce by 10 percent or to kill one of every 10. Here’s an example: In the Roman armies, it was common practice to decimate any group of mutineers. In modern usage, decimate means to kill, destroy, or remove a large proportion of; to severely reduce or to destroy. The latest round of cuts decimated our advertising budget

12. Ensure 

Ensure—often confused with insure—means to make sure or certain. For instance: You need to ensure there are no errors in the article. Insure means to take precaution in advance or protect against financial loss. He failed to insure his home against flooding. 

13. Epic 

An epic is an extended narrative poem celebrating the feats of a legendary or traditional hero. It can also be a long film, book, or other work portraying heroic deeds and adventures or covering an extended period of time. 

14. Facetious 

Facetious means flippant or treating a serious issue with inappropriate humor. I don’t appreciate your facetious attitude about spelling. Facetious should not be confused with sarcastic, which refers a cutting, ironic remark meant to insult or scorn. 

15. Nonplussed 

If you are nonplussed, it means you are bewildered or unsure of how to respond. The CEO’s tirade left me completely nonplussedNonplussed is often thought to mean calm or relaxed. 

16. Verbiage 

Verbiage is not a synonym for wording, content, or language. It means an excess of words for the purpose; wordiness or verbosity. For example, Most press release quotes are riddled with irrelevant verbiage

Taken from 8 words & 8 more words that may not mean what you think they mean.

by Laura Hale Brockway, a medical writer and editor from Austin, Texas. She is also the author of the writing/editing/random thoughts blog,

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If you want to improve your business writing skills, join us for The Plain Language Programme


Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate